Foundation
A deep dive into the foundational "roots" of who you are, who you want to be and how you can incorporate this into your business to be authentic in everything you do. This is one of the most important yet "skipped" phases - without firmly planted roots, your business will fail to thrive.
Discover your idea "seeds" so you can bloom and create the work/life of your dreams...
- Reach for your core "Why"
- Rebalance and focus on your needs so you can thrive
- Simplify to aid your focus in all aspects of life
- Reach your target market through targeted specialization
- Develop an authentic life + business through your Macro Brand Message
- Conduct a SWOT Analysis by analyzing your strengths, weaknesses, opportunities and threats
- Dream big and set transformative goals for your business + personal life
Business Basics
The stem that's required to support your bud - basically the business essentials. Thorough training on each and every aspect of the business basics that impact the backend of your business. All small business owners need to understand how these elements are essential to profitability and managing business resources.
Make your business LEGIT (even if you are an established photographer)...Remember, MBA here ;)
- Choose a legal structure based on your business goals (LLC, S-Corp + more)
- Open a business bank account, find starting capital and know your basic operating needs
- Understand liability and the different types of critical operational insurance
- Simplify sales + use tax and operate a legal business
- Understand your numbers and learn to read accounting P&L Statements + Balance Sheets
- Record accounting transactions in your photography business
- Learn the loopholes and liabilities of income tax affecting photographers
- Understand and add critical clauses to your photography contracts
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Setup website, email and social media accounts to exude professionalism in everything you do
Branding
The budding potential that impacts e.v.e.r.y.t.h.i.n.g you do. Designing an authentic brand vibe through everything from your colors to your copywriting. Learn how to IMPACT your dream client and design your photography business so it romances the people in your tribe.
Take your brand from bud to bloom and create the story your client has been craving...
- Finalize your macro brand message and narrow in on your brand
- Find your detailed brand vibe by allowing your micro brand message to emerge
- Define your target client through dissecting their habits and needs
- Influence your client's perception through the use of strategic brand colors
- Choose impactful typography to enhance your visual brand vibe
- Design purposeful logos that sway and sell
- Romance your client through storytelling that speaks to their heart
- Create your dream client's brand persona
- Design marketing materials that mirror your visual brand vibe
- Build an intentional website that compels your client + calls them to action
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Influence your client through powerful, strategic and targeted copywriting
Workflows + Marketing
The water and sun that keeps your business blooming. Workflows that give you freedom and sustainable marketing that keeps your business alive and growing. Learn how these vitals are always impacting the health of your business, and what you can do to see it flourish.
Look at my EXACT workflow, $43K marketing launch strategies + learn how to get on the first page of Google for highly competitive keywords...
- Create workflows that facilitate unbeatable customer service, high sales and efficiency
- Use the a strategic marketing mix to reach people who value your services
- Choose the best products to sell + take a peek into my labs
- Set income/expense goals based on the life you want to design
- Develop strategic pricing to profitably and sustainably run your business
- Leverage the most powerful online marketing channels and platforms
- Create cinematic + professional marketing and branding videos with your DSLR
- Use Instagram stories and feeds to engage with your audience and directly connect with your people (reels training, coming soon!)
- Use Facebook Ads, Groups + Pages to nurture your audience and convert them into clients
- Build your SEO presence on the web and crush highly competitive keywords
- Create website opt-ins and use email marketing to compel clients
- Launch your services, products and programs using my proven launch strategy
- Use Pinterest marketing to reach clients through pins and boards
- Use Tik Tok to build your personal brand and creatively edit videos for marketing
The Sales Process
It's time to harvest the rewards of your planting - you are READY TO BLOOM! This section will walk you through EXACTLY how to conduct every stage of the sales process, from the inquiry phone call to the final ordering session.
Learn my step-by-step systems for each client stage that help bring in $5,000 sales...
- Set intentional and effective guidelines that eliminate confusion
- Overcome objections and deal with difficult questions
- Conduct an inquiry phone call that intrigues your client to book
- Perform a strategic pre-consultation to officially book your client
- Prepare your clients to be wowed + ready to buy
- Bloom at your client's ordering session with a step by step layout that will guarantee big sales
- Get consistent raving reviews and build your word of mouth like a champ
EXTRAS
IPS Sample Contract, Print Release Sample, Optimizing Blog Posts for SEO Tutorial (Squarespace), Optimizing Your Website SEO Tutorial (Squarespace), Image Backup/Quick Editing Tutorial, Workflow Tutorial (Honeybook), Income/Expense Goal Spreadsheet, Branding Board PSD Template, Various Workbooks AND MORE!
**NEW TRAININGS ARE SPORADICALLY ADDED**